One campaign. Three high-intent moments. Every dollar accounted for.
A conversion campaign structured so Meta can find the homeowners who need an advocate most, segmented by the moment their claim went wrong: a fresh claim before signing, a lowball offer in dispute, or an outright denial.
Claim Recovery, Conversions
Fresh storm claim
Underpaid claim
Denied claim
The mechanics that make it run
Three operating layers sit on top of the campaign tree, keeping creative relevant, spend efficient, and the highest-intent homeowners in the loop.
Geo segmentation
Split by state, and ideally by recent-storm DMAs, so creative and any event-specific language stay relevant. Hail-belt states carry the roofer-versus-advocate education more heavily.
Retargeting pool
Build a warm audience from claim-review page visitors who did not convert, then serve them the second-opinion and denied-claim angles, the two moments that carry the highest intent.
Creative testing order
Test the angle and hook first, the biggest lever, then headlines, then visuals. Keep dollar figures framed as illustrative examples, and reflect Florida statutory fee caps so every claim stays defensible.
Why each ad set wins
Every concept is built on a gap the competitor research exposed.
| Ad set | Target moment | Gap it exploits | Saturation it avoids |
|---|---|---|---|
| 1Storm damage | Fresh claim, pre-signature | Loss framing, money left on the table | "Maximize your settlement" cliché |
| 2Underpaid | Post-offer dispute | The under-served second-opinion lane | Generic "we fight for you" |
| 3Denied | Post-denial rescue | "Denials are reversible" education | "Free inspection" roofer positioning |
The ads
One creative and its full copy kit per high-intent moment. Use the menu to move between them.
Ad 1, second opinion
Lead with this pairing
Already settled your hurricane claim? You may have left money on the table, and most homeowners never find out.
A licensed public adjuster can review your closed claim at no cost and tell you if the settlement was actually fair. If it wasn't, we re-document the loss and pursue the difference you're owed, through negotiation, appraisal, or litigation support.
Florida homeowners only. No upfront cost. No obligation. We're paid only when you recover more.
It's not too late, the core hook
A closed claim isn't always a final one. If you settled your hurricane claim and the payout felt low, a licensed public adjuster can review it for free and tell you whether it was fair. If there's more to recover, we pursue it. No upfront cost, no obligation, Florida homeowners.
Settled already? You can still get a second opinion. Most homeowners accept the first offer without knowing what their claim was truly worth. We review it at no cost and tell you the truth, fair or not. You only pay if we recover more for you.
Whose number was it
The settlement you accepted was calculated by the insurer's adjuster, not yours. Their job was to close it for as little as possible. Before you assume that was the full value, let a licensed public adjuster review it free and tell you if it was fair. No upfront cost, no obligation.
Direct question, doubt
Was your hurricane settlement fair? It's a simple question, and most Florida homeowners have no way to answer it. We do. We read the policy, re-document the loss, and tell you exactly where you stand, at no cost and no obligation. If you're owed more, we pursue it.
Reassurance, low-risk review
Getting a second opinion costs you nothing. If you've already settled a hurricane claim in Florida, a licensed public adjuster will review it free and tell you whether it was fair. No pressure, no obligation, and you're only charged if we recover additional money for you.
Descriptions, 30 char recommended
Ad 2, hidden damage
Lead with this pairing
The first adjuster works for your insurer, not for you. The mold, water intrusion, and structural damage they overlook can cost you thousands you'll never see in your settlement.
Claim Results Pro represents only the homeowner. We re-inspect, document every hidden loss, and pursue the full payout your policy already owes.
Free claim review. No upfront cost. We only get paid when you recover more.
Pain point, whose side is the adjuster on
The adjuster who showed up after the storm works for the insurer. Their job is to pay you as little as possible. Ours is the opposite. Licensed public adjusters who represent only the homeowner. We find the hidden damage the first inspection missed and fight for what your policy owes. Free claim review, no upfront cost.
"Approved" doesn't mean "paid in full." Behind your walls, hidden water damage, mold, and structural stress often go undocumented, and uncounted in your settlement. We re-inspect and pursue every dollar. You pay nothing unless we recover more.
Outcome, money left behind
Hidden mold from water damage cost one homeowner $85,000, until we documented it and secured the payout for remediation and repairs. The damage the first adjuster overlooks is rarely small. Have a licensed public adjuster review your claim free. No upfront cost. Paid only when you recover more.
Curiosity, the gap
Most homeowners never find out what their settlement left out. Water behind the walls. Mold out of sight. Roof and structural stress that shows up months later. By then, the claim is closed. Get a free second look from a licensed public adjuster before you accept their number.
Denial, stalled claim
Denied? Underpaid? Stuck in limbo for weeks? A denial isn't the end of your claim. We review the basis, re-document the loss, and reopen it through negotiation, appraisal, or litigation support. Licensed in 7 states. No upfront cost, paid only on recovery.
Descriptions, 30 char recommended
Ad 3, know your worth
Lead with this pairing
Was the first offer really the full value of your claim? Most homeowners have no way to know, and that's exactly what the insurer is counting on.
Claim Results Pro reads the policy line by line, documents every loss, and tells you what your claim is actually worth before you accept a dollar. Licensed public adjusters who represent only the homeowner, never the insurance company.
Free claim review. No upfront cost. We only get paid when you recover more.
The question, doubt the offer
Before you accept that settlement, ask one question: is it really the full value of your claim? The adjuster who made the offer works for your insurer. We work for you. Licensed public adjusters who read the policy, document every loss, and tell you exactly what you're owed. Free review, no upfront cost.
The first offer is rarely the final word. Insurers open low and count on you not knowing the difference. We do know the difference, and we document it. Get a licensed public adjuster to tell you what your claim is truly worth. You pay nothing unless we recover more.
Know your worth, clarity
After a storm, you're handed a number and expected to trust it. But do you actually know what your claim is worth? We read your policy, inspect the property, and document every loss so you can see the real figure, not just the insurer's. Licensed in Florida. No upfront cost, paid only on recovery.
Whose side is the adjuster on
The adjuster who calculated your offer was hired by the insurance company. Their goal is to close your claim for as little as possible. Ours is to open it back up and pursue the full value your policy owes. We read the fine print so you don't have to fight it alone. Free claim review, no upfront cost.
Florida storm urgency
Florida homeowners: if a storm damaged your home and the settlement felt low, it probably was. We read the policy, document every loss the first inspection missed, and pursue the full value of your claim. Licensed public adjusters serving Florida. No upfront cost, paid only when you recover more.